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They are trying to penetrate a market that never really had an alarm system before. They are already in the house for telephone, Internet or cable and trying to throw a spin in there to bundle this home security in. I have noticed that those national companies can’t give that personal service and we have gotten clients whose first alarm system was with a cable company. They call us to have that personal service and those calls are increasing pretty heavily. ”Boggs hasn’t seen much competition or benefit from DIY and the outside players. But that doesn’t mean it isn’t affecting his business strategy.
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Additional jacks, inside wiring, reconnection, activation, taxes, franchise fees, and surcharges including a video Broadcast Surcharge of up to $10.
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com and iControl are the two biggest.